November 24th, 2008 
davidguide The name of your house cleaning business will be used in all your
advertising. You are the business name. Consider your
competition and the business names they use. How does it
relate to the information you know about them? What about
what you assume about them without even knowing them or the
work they do? What do you look for in your local Yellow
Pages, periodicals or Internet directories when searching
out a business to do work for you? This is how your
potential clients are going to be feeling about your
business name.
Names including maid or housekeeping generally attract
people wanting light cleaning, picking up, and doing the
laundry and the dishes.
If your cleaning business name includes cleaning, people who would be
interested in you are not thinking about laundry and dishes
- they’re looking for good, thorough house cleaning.
Your house cleaning business name may include a benefit. If your vision
includes houses or offices that sparkle, you may want to
include it in your business name. You will actually get
inquiry calls and new clients because of it.
Your business name is really important and must not be
changed after you start using it. If you change it and
people recognize that you did, they begin to wonder
immediately why you had to change your business name,
assessing it was for negative reasons.
When you start a house cleaning business, don’t determine your
business name until you have defined the type of house cleaning
business services you will provide. Then let your business name
do the pre-selling for you and follow through with the exact
services you promise.
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